Scratching the surface

Due to the mystification of social realities, public opinion is bombed by media with radiant images of progress and global prosperity. Globalization led to the loss of human identity and created a standard social identity, whose requirements everyone tries to meet, thus accepting somehow the fakeness of the situation (and forging a hypocritical society). Everything revolves around the obsession of material achievement and the power of image.
The installation is focused on revealing in the inconsistencies and working with preconception through a series of common objects and familiar gestures, which are exploited from an experimental point of view by making use of seriality, wrong textures or by describing futile, but meticulously executed everyday rituals.

Tags	conceptual, multimedia
Technique	Installation