Outside the White Cube
by Cristina Garrido
Outside the White Cube emerged from a chance encounter with a Sotheby´s at Auction magazine that had been delivered to Jay Jopling (artdealer and founder of White Cube Gallery) the morning of Saturday the 5th March 2011 in front of White Cube´s gallery in Mason´s Yard.
I intercepted the parcel and removed with paint the images of all the contemporary art pieces from their installation shots. After this, I made a replica of the polyurethane plastic bag and sealed it, so that my intervention remained unnoticeable.
The direct intervention in a Sotheby´s magazine (Sotheby´s at Auction is delivered monthly to the auction house´s best clients), permits to contemplate different aspects of the relationship between the gallery, the auction house and the artist. In this case, the device for promoting the art market is transformed into a latent art object.
The piece seeks to open a debate around the idea of the ownership of the work of art and the nature of the art object. By inserting the modified object back into its original context the magazine becomes invisible, causing that its addressee ignores being in possession of it.
|Tags||conceptual, found object, political, subversive|