It Don´t Mean a Thing (If It Ain´t Got That Swing)

by Cristina Garrido

A large number of the pages of today´s contemporary art magazines is occupied by full-size advertisements of exhibitions in commercial galleries and art institutions. This is a privilege only accessible to an elite.

This work focuses on the presence of the relationship between artist and gallery in these publications. I aim to explore how this powerful brand associations – both artist and gallery names - work in relation to the perception of value in today´s art world.

The series of drawings are made by highlighting with a black pen the names of artists and galleries from the pages of full-size ads on contemporary art magazines in couché paper, preserving the size of each magazine´s original page.

Tags conceptual, found object, series
Technique Drawing

Images

  • It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Pedro Reyes - Lisson Gallery (MOUSSE, #44, Summer 2014) (2015) 26 x 37 cm. © John Forest
  • It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Liam Gillick, Ceal Floyer, Karen Sander - Esther Schipper (MOUSSE, #44, Summer 2014) (2015) 26 x 37 cm. © John Forest
  • It Don´t Mean a Thing (If it Ain´t Got That Swing)/ George Henry Longly - Jonathan Viner (MOUSSE, #44, Summer 2014) (2015) 26 x 37 cm. © John Forest
  • It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Mariana Castillo Deball - Kurimanzutto (MOUSSE, #44, Summer 2014) (2015) 26 x 37 cm. © John Forest
  • It Don´t Mean a Thing (If it Ain´t Got That Swing)/ Sterling Ruby - Hauser & Wirth (MOUSSE, #44, Summer 2014) (2015) 26 x 37 cm. © John Forest
  • Installation view at L21 Gallery´s booth at ARCOmadrid 2015 (Madrid, Spain, 2015) © John Forest

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