It Don´t Mean a Thing (If It Ain´t Got That Swing)
by Cristina Garrido
A large number of the pages of today´s contemporary art magazines is occupied by full-size advertisements of exhibitions in commercial galleries and art institutions. This is a privilege only accessible to an elite.
This work focuses on the presence of the relationship between artist and gallery in these publications. I aim to explore how this powerful brand associations – both artist and gallery names - work in relation to the perception of value in today´s art world.
The series of drawings are made by highlighting with a black pen the names of artists and galleries from the pages of full-size ads on contemporary art magazines in couché paper, preserving the size of each magazine´s original page.
|Tags||conceptual, found object, series|