They are these or the may be others

by Cristina Garrido

This work seeks to propose a critical and analytical view onto the transformation of ways of seeing art in the Digital Age and the implications these changes have in the production of art and exhibitions themselves. It also aims to question the processes that determine the commercial value of art and its legitimization.

Browsing on Internet platforms such as Contemporary Art Daily, thisistomorrow, gallery websites and social networks, I built an archive of more than 2500 installation views from contemporary art exhibitions, taking place internationally since 2011. The images were grouped into 21 different formal categories according to repetitions in the use of elements in the artworks or in the way the artworks were displayed.

This research was the basis from which to create 21 staged photographic images, working alongside an art photographer. Each of them seeks to synthesize each of the formal categories found. The prints are then represented as Internet memes, through a textual intervention with paint that literally describes the name of each category, using the font Impact.


Tags conceptual, net art, series
Technique New media (Net art,...)

Images

  • Installation view of They are these or they may be others (solo exhibition), 3+1 Arte Contemporânea (Lisbon, Portugal, 2015) © João Ferro Martins
  • Installation view of They are these or they may be others (solo exhibition), 3+1 Arte Contemporânea (Lisbon, Portugal, 2015) © João Ferro Martins
  • Installation view of They are these or they may be others (solo exhibition), 3+1 Arte Contemporânea (Lisbon, Portugal, 2015) © João Ferro Martins
  • Installation view of They are these or they may be others (solo exhibition), 3+1 Arte Contemporânea (Lisbon, Portugal, 2015) © João Ferro Martins

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